Marketing Effectiveness is rapidly becoming a 'need to' for marketers and as such is becoming a popular topic. This study wanted to reassess the foundations of marketing effectiveness strategy in the industry.
Riding on populism the concept borrows sports imagery, playing on fitness trends to represent how measurement strategy is the everyday exercise to marketing.
Blending close-up imagery with bold and energetic colours, the report draws in readers, taking them through a journey.
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Social ads that were created to loop in feeds, bringing to life the concept artwork that would loop in feed.