The objective was to create a concept to launch a new decision making platform (DMP) that would cut through the noise and set it apart from the competition.

Focusing on the beauty of the UX/UI, a human tone was applied that brought beauty and simplicity to the tech, demystifying decision making and making it open to everyone. Decision making. Simplified.

The website for the launch took users through the premise and the promise while an 80" video showed high end reveals of how the tech functions.